Lead With Love. Lead With Reason.
Unlock the power of Loving Leadership and rewire your thinking using
NORM-L™: The Loving Leadership Rewiring Framework.
Transform fear-based leadership into thriving, trust-filled relationships at work, at home, and in ministry.
Meet Joe Follette Jr. – America's Architect of Modern Romance
Fearful leadership produces toxic relationships, low morale, and disconnected teams. Through NORM-L™, leaders rewire their beliefs, behaviors, and emotional patterns using
a neuroscience-informed, scripture-aligned approach.
“Come now, and let us reason together, says the Lord.” (Isaiah 1:18)
Three Pillars of NORM-L™
Neuroscience-Based Thinking
Understand how faulty beliefs drive toxic leadership behaviors.
Loving Accountability
Lead with empathy and boundaries that create safety and trust.
Biblical Wisdom
Apply scripture’s timeless principles to modern leadership challenges.
The 7Rs of Loving Leadership Rewiring
Reimagine
See the leader God designed you to be (Hab. 2:2)
Recognize
Identify distorted thinking and fear-driven habits (1 John 4:18)
Reveal
Bring hidden assumptions and toxic patterns to light (John 8:32)
Reframe
Replace faulty beliefs with loving, reasoned perspectives (Rom. 12:2)
Repeat
Practice loving leadership until it becomes automatic (Gal. 6:9)
Reflect
Evaluate your progress and relationships (Ps. 139:23)
Reward
Celebrate growth, apply discipline as love (Matt. 25:21)
Are You Leading With Fear or Love?
| Fearful Leadership | |
|---|---|
| Core Beliefs | “I must control outcomes.” |
| Mindset | Defensive, reactive |
| Boundaries | Harsh or absent |
| Discipline | Punitive or inconsistent |
| Impact | Disconnection, burnout, turnover |
| Loving Leadership |
|---|
| I create safety through trust and accountability. |
| Calm, reasoned, confident |
| Clear, firm, loving |
| Corrective, restorative |
| Trust, creativity, high performance |
JOE’S INTRODUCTION
Meet Joe Follette Jr., M.Div., LMFT
America’s Architect of Loving Leadership
For over 35 years, Joe has helped leaders, couples, and organizations heal, grow, and transform through a unique integration of neuroscience, biblical wisdom, and emotional mastery.
As the creator of NORM-L™, Joe equips leaders to rewire their thinking, heal relationships, and build high-trust cultures.
What Leaders Are Saying
Dr. Follette has been my therapist on and off for years. I always find my way back to his services. He listens attentively and challenges me to step outside of my box. Finding your voice is something we all need. Learning how to communicate our needs to others is crucial along your personal growth journey. I HIGHLY recommend.
Joe has been a revelation for me and my life. He takes time to listen and assess and then gives direct and honest feedback. Through his honesty and help I am growing and becoming a better me. I am truly thankful to have found Joe and his practice.
Ready to Rewire Your Leadership?
Get a Free Consultation
Is the lost in your team? Schedule a free consultation with Joe Follette Jr., America’s Favorite Love Coach, and discover how the four-step process can transform your leadership and team dynamics.
Get in Touch with Joe Follette
Whether you have a question, an idea, or a speaking opportunity, Joe Follette would love to hear from you. From keynotes and workshops to collaborations and personal consultations, every message is important. Reach out today through the form below or via email, and our team will respond promptly to start the conversation.