Meet Joe Follette Jr.

America's Architect of Modern Romance — LMFT, Speaker, Author, Leadership Coach

The Fearless Relationship Builder

For over 35 years, Joe has empowered individuals, couples, and communities to heal, grow, and elevate through faith-based guidance, relational transformation, and practical tools that foster clarity, confidence, and meaningful connection. Joe Follette Jr. holds a Master of Divinity from Andrews University and a Master of Science from the University of Southern Mississippi. He is a Licensed Marriage and Family Therapist, ordained minister, and the creator of both the NORM system (Neurobehavioral Operant Rewiring Model) and the FAACCE Your Fears leadership framework.
  • M.Div., Licensed Marriage & Family Therapist
  • 35+ years in ministry, counseling & clinical therapy
  • Creator of NORM and FAACCE Your Fears
  • Author of Don't Give Up On Love
  • CEO of NeuroSpire Labs Inc.

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Keynotes, workshops, half-day intensives, and multi-session coaching programs available.

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Part of the NORM family

This is one door into a whole system — apps for individuals, couples, groups, churches and coaches, all running on one account and the same rewiring engine.

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Joseph L. Follette, Jr. LMFT headshot

Joseph L. Follette, Jr. LMFT

Founder, NeuroSpire Labs & Lifestyle Therapy & Coaching

An ordained minister and licensed marriage and family therapist with over four decades of service, Joseph is the creator of the NORM model — Recognize, Rewire, Reinforce — a framework that turns emotional insight into lasting behavioral change. Through NeuroSpire Labs, he is building technology that makes relational rewiring accessible beyond the therapy room.

Verified by Psychology Today · Licensed by the State of Alabama (L214)
Voted one of the Three Best Rated marriage counselors in Huntsville, AL — five years running