Meet Joe Follette, Jr., LMFT

Joe Follette, Jr., LMFT helps people and organizations find their rhythm in their patterns: from stuck, to steady, to satisfied or streamlined.

"I stick with the loop until it works."

He began pastoring professionally in 1986, and for 40 years he has helped congregations refocus on their purpose and mission. In 1999 he became a licensed marriage and family therapist, and for more than 25 years he has helped individuals and couples find clarity, calm and confidence. Across all of it he has heard the same request: "Help us communicate." What he found is that communication is usually the symptom. The real problem is a pattern, driven by beliefs most people formed long before they could name them.

Joe is the founder of Lifestyle Therapy & Coaching and of NeuroSpire Labs, where he has spent four decades writing code and building technology, and builds applications that help people get unstuck in their relationships, habits and productivity.

Joe speaks to organizations through The Leadership Load Loop — stuck, to steady, to streamlined — and to churches and communities through Born Again Love — stuck, to steady, to strengthened. He is the author of Don't Give Up On Love and Sizzle Mindset.

  • M.Div., Andrews University
  • M.S., University of Southern Mississippi
  • Licensed Marriage & Family Therapist
  • Founder, NeuroSpire Labs and Lifestyle Therapy & Coaching
  • Creator of the NORM model (Neuro-Relational Operant Rewiring Model)

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NORM Rhythm, Romancier and the Pattern Finder run on the same engine Joe built.

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Joseph L. Follette, Jr. LMFT headshot

Joseph L. Follette, Jr. LMFT

Founder, NeuroSpire Labs & Lifestyle Therapy & Coaching

An ordained minister and licensed marriage and family therapist in practice since 1999, Joseph is the creator of the NORM model — Recognize, Rewire, Reinforce — a framework that turns emotional insight into lasting behavioral change. Through NeuroSpire Labs, he is building technology that makes relational rewiring accessible beyond the therapy room.

Verified by Psychology Today · Licensed by the State of Alabama (L214)
Voted one of the Three Best Rated marriage counselors in Huntsville, AL — five years running